eMarketing (CIM) Course Outline & Timetable
The eMarketing Diploma covers the core elements of the CIM syllabus. We look at both the strategic and tactical decisions that businesses have to make when developing their eMarketing plans. The key syllabus topics we cover are:
- Introduction to eMarketing
- ReMix
- eModels
- Understanding eCustomers
- eTools
- Web Site Design
- Web Site Traffic
- eCRM
- eBusiness
- eCustomers
- ePlanning
The new Digital Marketing Programme is to be launched in July 2010.
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