Teaching Method & Assessment
The course offers a balance of lecture-style presentation, individual work, group work and online exercises. The course is held at our prestigious London Campus and with small class sizes and one to one tuition we will help you fully explore successful Internet Marketing strategies and understand how you can implement them for your organisation.
Assessment
In order to achieve the eMarketing Award students are required to:
Complete a 4,000-word Internet Marketing report
Undertake a 60-minute online multiple choice test
Students need to achieve a pass-mark or higher in both to receive the award.
Length of Course
The course is taught over 15 weeks in 3 hour sessions at our London Campus on a Wednesday evening
Learning Outcomes
Candidates completing the course will have gained the following:
- A thorough understanding of the Internet Marketing landscape
- Knowledge on how to properly structure eMarketing plans
- An understanding of both popular and emerging tools available for Internet Marketing
- A recognised award in e-marketing from the world's largest organisation of marketing professionals
- A clear understanding of how to analyse the on-line competitive environment
- An insight into how other companies and organisations are successfully implementing eMarketing strategies
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